The Classical Marketing Book: Marketing Lessons from the Romans and Greeks - Couverture souple

Tasgal, Anthony

 
9781915951786: The Classical Marketing Book: Marketing Lessons from the Romans and Greeks
Couverture souple
ISBN 10 : 191595178X ISBN 13 : 9781915951786
Editeur : LID Publishing, 2025

Synopsis

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.

 

Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Anthony Tasgal spent 20 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LID Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
191595178X
ISBN 13 
9781915951786
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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