The Storytelling Book: Finding Your Golden Thread for More Effective Presentations (10th Anniversary Edition) - Couverture souple

Tasgal, Anthony

Couverture souple

ISBN 10 : 1915951801 ISBN 13 : 9781915951809

Editeur : LID Publishing, 2025

Synopsis

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling.

 

In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this influential book (now celebrating its 10^th anniversary) shows that the time has come to restore the lost art of storytelling; to put the “author” back in “authority”; to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

A propos du livre

À propos de l?auteur

Anthony Tasgal spent 20 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities.

Détails de l'édition

• Éditeur: LID Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1915951801
• ISBN 13: 9781915951809
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible