Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector - Couverture souple

Sweeney, Joanne

 
9781916114906: Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector
Couverture souple
ISBN 10 : 1916114903 ISBN 13 : 9781916114906
Editeur : JS Press, 2019

Synopsis

Written by a well-respected expert on digital marketing, Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. This crash course in digital public engagement for immediate results will teach you how to:

- Transform your traditional marketing or PR department into an agile digital war room
- Influence public opinion using social media
- Respond to the public in real time on social media—even if you’re understaffed
- Effectively respond to crises on social media
- Leverage social media to meet your organisation’s larger objectives

Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
JS Press
Date d'édition
2019
Langue
anglais
ISBN 10 
1916114903
ISBN 13 
9781916114906
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg