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The Living Brand: How to Create a Brand That Feels Alive in a Noisy World - Couverture souple

Torres, Chris

 
9781916147393: The Living Brand: How to Create a Brand That Feels Alive in a Noisy World

Synopsis

Most businesses don’t have a marketing problem. They have a brand problem.

They’re busy posting, running ads, and trying new tactics… but nothing quite sticks.

Because it all feels the same.

Safe. Polished. Forgettable.

The Living Brand is a practical guide to building something different, a brand people actually connect with, remember, and choose.

This isn’t about chasing trends or gaming algorithms. It’s about stepping back, getting clear, and building a brand that does the heavy lifting for you.

Inside this book, you’ll learn how to:

  • Build a clear and consistent brand that people recognise and trust
  • Understand what your customers actually care about, not what you assume they care about
  • Create messaging and content that connects at every stage of the journey
  • Turn attention into trust, and trust into real growth
  • Move away from random tactics and towards a strategy that actually works

This book brings together years of real-world experience working with businesses across the globe.

No fluff. No hype. No over-complication.

Just a clear, practical way to build a brand that works in the real world.

This isn’t just a book you read once.


With practical frameworks, exercises, and downloadable worksheets, it becomes something you come back to whenever your marketing needs refocusing.
  • If your marketing feels inconsistent…
  • If your brand doesn’t quite feel like you
  • If you know there’s something missing…

This is where to start.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.