Power in the Modern World - Couverture souple

Jones, Mr. Dixon

Couverture souple

ISBN 10 : 1916192025 ISBN 13 : 9781916192027

Editeur : DHJ Ventures LTD, 2026

Synopsis

Power isn't disappearing. It's just changing hands - and most people don't even realize the handover is happening.

From the throne rooms of Tudor England to the server farms of Silicon Valley, the tools of control have always evolved faster than our understanding of them. Henry VIII ruled through fear, spectacle, and a monopoly on the truth. Today's "Controllers of the Code" - the unnamed, unelected architects of the algorithms that decide who gets a loan, a job, or a voice - wield a strikingly similar kind of power. The difference is scale. And speed.

In Power in the Modern World, entrepreneur and technologist Dixon Jones draws on thirty years inside the machine - SEO, AI, and the platforms that quietly shape what billions of people see, believe, and buy - to map exactly how power really works today. He traces it across five ancient pillars - military, economic, political, religious, and social - and shows how artificial intelligence is being grafted onto every one of them, accelerating the concentration of wealth and surveillance into fewer and fewer hands.

This isn't a book that diagnoses the problem and leaves you there. It's a working playbook for individuals, families,and small businesses who want to stay free in a world designed to make their choices for them:

• Build defensible positions - the human skills like empathy and judgment that no machine can replicate
• Decentralize - using blockchain, DAOs, and local tribes to route around centralized gatekeepers
• Read the algorithm in the room - so you can spot the financial and ethical traps built into modern platforms before they close around you

This book speaks directly to anyone tracking the wider conversation around surveillance capitalism, algorithmic bias, and the concentration of big tech power - and to anyone quietly building a plan for personal privacy, financial independence, and resilience in an AI-driven economy.

Whether you're a small business owner navigating automation, a parent thinking about raising children in a world of constant data collection, a history reader fascinated by the parallels between Tudor autocracy and modern surveillance states, or simply someone who senses that individual liberty is being quietly renegotiated without a vote - this book was written for you.

You won't find empty tech-panic here. You'll find a clear map of how power actually moves today, drawn by someone who has spent his career inside the search engines, AI tools, and platforms doing the moving - and a genuinely useful set of tools for staying free inside a system built to make your choices for you.

Part history, part warning, part survival guide - Power in the Modern World is for anyone who suspects they're a character in someone else's story, and would like their agency back.

A propos du livre

À propos de l'auteur

Dixon Jones is an award-winning entrepreneur and a prominent figure in the internet marketing community with over 20 years of experience in search engine optimization (SEO) and business strategy. He currently serves as the CEO of Inlinks, a search optimization SaaS technology, and Waikay, an AI-driven brand visibility and Generative Engine Optimization (GEO) tool.

Professional Highlights and Career

• Entrepreneurship: Jones has founded and scaled several businesses, notably moving from writing murder mystery evenings in the 1990s to pioneering search technology. He was a founding director and the Marketing Director of the backlink search tool Majestic.

• Thought Leadership: He is a respected international speaker, having delivered keynote addresses at major conferences like BrightonSEO, TedX, and Pubcon. He is also a regular contributor to the Search Engine Journal.

• Author: In addition to Modern Power, he wrote Entity SEO: Moving from Strings to Things (2021), which focuses on semantic search strategies and topics over keywords.

• Awards: His contributions to the industry have been recognized with the UK Lifetime Achievement Award for SEO, as well as honors such as "Search Personality of the Year" and "Outstanding Technology Individual of the Year".

Education and Qualifications

• MBA: He holds an MBA with a specialism in Strategy from Aston University Business School.

• Academic Background: He earned a BA (Hons) in Maths and Management from Brunel University, where he also served as the Student Union President.

• Honors: He is a Fellow of the Royal Society of Arts (FRSA).

Personal Life

Born in 1964, Jones describes himself as a "man of the Internet age trying to get back to traditional roots". He lives in a village in Bedfordshire, England, which he affectionately refers to as "Hobbiton". He is married with two adult children and enjoys walking and chess.

Détails de l'édition

• Éditeur: DHJ Ventures LTD
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1916192025
• ISBN 13: 9781916192027
• Reliure: Broché
• Nombre de pages: 191
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg