Content DNA: Using consistency and congruence to be the same shape everywhere - Couverture souple

Espirian, John

 
9781916206236: Content DNA: Using consistency and congruence to be the same shape everywhere
Couverture souple
ISBN 10 : 1916206239 ISBN 13 : 9781916206236
Editeur : John Espirian, 2020

Synopsis

How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognisable "shape" for your business.You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

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Éditeur
John Espirian
Date d'édition
2020
Langue
anglais
ISBN 10 
1916206239
ISBN 13 
9781916206236
Reliure
Broché
Nombre de pages
248
Coordonnées du fabricant
non disponible
Personne responsable
non disponible