Fast Tracks and Dark Deals: How Sport Became Business and Business Became Sport - Couverture rigide

Payne, Michael R.

Couverture rigide

ISBN 10 : 1916556752 ISBN 13 : 9781916556751

Editeur : Chiselbury Publishing, 2025

Synopsis

The autobiography of one of the last standing insiders, 'Fast Tracks and Dark Deals', is a surgical dissection of the business of sport and its evolution over the past fifty years from a cottage industry to a trillion-dollar business. Fast-paced and edgy, it profiles the characters and events that gave birth to the sports biz. Along the way, readers encounter dazzling highs and sobering lows, as wars, scandals, and economic crises threaten to pull the whole spectacle apart. The story is told from a seat close enough to hear the whispers in the corridor yet distant enough to see the broader patterns, the fragile alliances, the unexpected friendships, and the bold ideas that reshaped global sport. 'Fast Tracks and Dark Deals' offers unique business insights from someone who was a major player in many of them, who knew everyone and has been everywhere in the labyrinth of world sport, even its dark corners. The final part provides a telling and perhaps unsettling prediction for the next fifty years. Forewords from Dr Thomas Bach, IOC President, and Bernie Ecclestone, F1 Supremo.

A propos du livre

À propos de l'auteur

Michael Payne was nominated as one of the world's most influential marketeers by Advertising Age. He has spent the past forty-five years at the forefront of the global sports marketing industry. Hired as the IOC's first marketing director, Michael helped oversee the transformation of the Olympics from bankruptcy to a billion-dollar brand. After twenty years, he moved to F1 as Special Advisor to Bernie Eccleston.

Michael has run his own global boutique advisory group for the past two decades, negotiating some of the industry's biggest deals. He is highly regarded as one of the most transformative executives within the sporting industry. He is regularly sought after by the world's media from BBC and CNN to the Financial Times, known for his provocative comments. In 2022 the IOC awarded Michael the prestigious Coubertin Medal for services to the Olympic Movement.

Détails de l'édition

• Éditeur: Chiselbury Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1916556752
• ISBN 13: 9781916556751
• Reliure: Relié
• Nombre de pages: 652
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible