Brilliant Data: How Human-centred Ai Can Transform Financial Services into Becoming a Driver of Value and Inclusion - Couverture souple

Van Thiel, Diederick

Couverture souple

ISBN 10 : 1917391064 ISBN 13 : 9781917391061

Editeur : LID Publishing, 2025

Synopsis

Banking and other financial services remain surprisingly traditional in the main. They focus on their products and profits and miss impactful opportunities to engage with their customers. However, in the era of Banking 5.0 – in which digital technologies will combine with human creativity to create more value-added and customer-centric banking services – the huge transformative change on offer from new technologies can no longer be ignored if financial service firms are to thrive.

This book explores the impact of AI and behavioural economics on banking and financial services. Written by a pioneer in human-centred AI, it provides practical insights for leaders to transform companies for the future. The current abundance of data about human behaviour, along with advances in mobile technology and (generative) AI and perspectives from behavioural economics, provides the potential for financial service companies to gain better insights into risks and opportunities before they materialize. Furthermore, embracing AI-powered customer engagement and retention strategies opens up a world of possibilities – especially in relation to value and inclusion.

A propos du livre

À propos de l'auteur

Diederick van Thiel is a visionary entrepreneur, board advisor and author, dedicated to shaping a more inclusive and sustainable financial future through human-centred innovation.

Détails de l'édition

• Éditeur: LID Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1917391064
• ISBN 13: 9781917391061
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne