De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage - Couverture souple

Irwin, Todd

Couverture souple

ISBN 10 : 1917391188 ISBN 13 : 9781917391184

Editeur : LID Publishing, 2025

Synopsis

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It’s not differentiation. It’s not purpose. It’s something far more powerful—and in today’s hyper-competitive business world, it’s the only strategy that consistently wins.

It’s called De-Positioning: a method that turns your competitor’s strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.

In this book, brand strategy veteran Todd Irwin shares the exact process he’s used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why “being different” no longer works, how to uncover your market’s Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.

Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick—it’s a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.

If you’re ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.

A propos du livre

À propos de l?auteur

Todd Irwin is the founder and Chief Strategy Officer of Fazer, a leading New York-based brand strategy and creative agency, with focus in delivering competitive brand strategies.

"The most successful brands today don't just meet consumer needs - they outmaneuver their competitors in the process. I had the privilege of working alongside Todd for years, applying his groundbreaking framework to some of the world's finest luxury brands. The true magic lies in finding a unique space for your brand - one that honors its heritage while connecting powerfully to the future and staying deeply relevant

Détails de l'édition

• Éditeur: LID Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1917391188
• ISBN 13: 9781917391184
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne