This is the second title in the “Navigating China” series of books written by leading experts in international business and cross-cultural communication. The book explores the importance of “politeness” when communicating and conducting business in China—and what you should and shouldn’t do to ensure a successful experience.
In the business world, politeness is more than just social etiquette—it’s a cornerstone of success. Relationships are central to business, and politeness is the glue that keeps those relationships strong. But how politeness is expressed can vary significantly across cultures, especially for foreigners working in China. In China, politeness is deeply tied to respect for hierarchy, relationships, and cultural traditions. A straightforward business request in the West may seem abrupt in China, where tone, humility, and relational context are critical. This book will help anyone doing business in or with China avoid common pitfalls and understand how politeness functions across cultures—unlocking new opportunities in the process.
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Dr Catherine Hua Xiang is an established author and applied linguist. She is Head of East Asian Languages at LSE, Programme Director of LSE's BSc International Relations and Chinese course, as well as UK Director of LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China.
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