Articles liés à Brand New Tomorrow

Brand New Tomorrow - Couverture souple

Bosher, Paul

 
9781918683035: Brand New Tomorrow

Synopsis

The world ended on Tuesday.
On Wednesday, Dale had a brand strategy


When an unexplained electromagnetic pulse wipes out modern civilisation, a group of marketing executives on a corporate retreat find themselves among the last organised survivors.

Their charismatic leader Dale wastes no time. From the ruins of a Starbucks and the shell of a shopping mall, he builds something new: a society held together by slogans, loyalty schemes and mandatory positivity.
They call it A New Tomorrow.

As the new order spreads, the sardonic narrator finds themselves responsible for writing the words that hold it together. At first, they tell themselves they are only translating Dale's vision.
But slowly, a suspicion begins to form.

The apocalypse didn't destroy the old world.

It simply rebranded it.

Brand New Tomorrow blends the absurd humour of The Office with the moral chill of 1984 and Black Mirror, a darkly comic satire about power, complicity, and the dangerous comfort of believing the story you are told.

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