It was the election result many did not see coming. When Americans went to the polls in 2016 it was Donald Trump who emerged victorious as the 45th President of the United States. His use of social media during his campaign for nomination and eventual election as President was unprecedented, nobody has engaged with social media as effectively as he did, nor caused such a storm. This book analyses Donald Trump's media presence during the 2016 Presidential campaign and explores the narrative of his tweets, Facebook posts, press conferences and public debates, and the responses that those statements generated with context to real world events. The book aims to show you that whilst Donald Trump can often seem offensive, absurd and silly when confined to 146 characters or less, there is intelligence behind his social media.
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James Poyner has a degree in Creative Writing from London Metropolitan University, since graduating he has worked for major broadcasters all over the world. Highlights include working on the broadcast of the 2014 Sochi Olympics and the 2016 Rio Olympics as well as a year in the Middle East with Al Jazeera English. Through work and pleasure James has set foot on six of the seven continents, with only Antarctica between himself and the complete set. James believes that his international eye and his exposure to both Western and Middle Eastern media gives him unique perspective and insight into the way media is fed to the public, he has the skill set to look for the story behind the story.
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