Seven Stories Every Salesperson Must Tell - Couverture souple

Adams, Mike

Couverture souple

ISBN 10 : 1925648699 ISBN 13 : 9781925648690

Editeur : Michael Hanrahan Publishing, 2018

Synopsis

How do the best salespeople connect, influence and persuade?

With stories.

'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible.

Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract.

You'll learn stories to help you:

• Establish rapport and trust
• Present challenging insights
• Differentiate your solution
• Share your company values
• Unstick negotiation stand-offs
• Create better business outcomes.

This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.

A propos du livre

À propos de l'auteur

Engineer turned salesman, Mike Adams taught himself storytelling 'on the job' while selling and managing sales teams in the United Kingdom, Russia, India, China, Vietnam, Indonesia, Malaysia and Australia for international corporations Schlumberger, Siemens, Nokia and Halliburton. Since 2014, Mike has been helping companies find and develop their own stories through his storytelling consulting practice. Mike is married with three sons and lives in Melbourne, Australia.

Détails de l'édition

• Éditeur: Michael Hanrahan Publishing
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1925648699
• ISBN 13: 9781925648690
• Reliure: Broché
• Nombre de pages: 264
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible