How to Write Sales Letters and Email: Write direct response marketing material to inform, persuade and sell! - Couverture souple

Lima, Mr. Paul

9781927710241: How to Write Sales Letters and Email: Write direct response marketing material to inform, persuade and sell!

Couverture souple

ISBN 10 : 1927710243 ISBN 13 : 9781927710241

Editeur : Paul Lima Presents, 2016

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Welcome to How to Write Sales Letters and Email—a book for those who want to understand the magic behind using writing and direct response marketing to promote a comp[any, product, service, event, cause, or other item/issue. If you want to master the craft of writing direct response marketing material that persuades, motivates, and sells, then this book is for you. It will guide you through the process of producing copy that works. You will discover how to write copy that captures the attention of readers, keeps them interested, influences their attitude and motivates them to take action. While the book primarily covers the communication and writing process and sales letters and promotional email, it also looks at direct response marketing brochures and website landing pages, the online pages that you would direct people to using sales letters, promotional email, online ads, and even print and broadcast ads.

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