Creative Followership Creative Followership promises readers a better route to success and satisfaction than the over-emphasized pursuit of leadership roles. Collins begins Creative Followership with his unrealized search for a formula to become a leader. He reminds readers why leadership cannot be taught. He points out that only those who have followers are leaders, and that followers choose to follow a leader because of a unifying purpose that they can share. For example, Collins describes his absolute loyalty to Truett Cathy, founder of Chick-fil-A, which he claims resulted in Truett's unwavering support of him as Truett's "Chief Follower." He also explains how he built his c...
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