Articles liés à Direct Marketing Doesn't Have to Make Sense, It...

Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money - Couverture souple

Hacker, Robert C.

 
9781931068758: Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money
Couverture souple
ISBN 10 : 1931068755 ISBN 13 : 9781931068758
Editeur : North American Publishing Company, 2014

Synopsis

Nobody has more stories — both good and bad — than agency account people. Bob Hacker has been inside hundreds of clients’ organizations and six agencies, and he has seen it all. Bob couldn’t share these tales when he was running an agency — clients would have fired him. But he can tell them now. As you will see, all the books touting rules are only telling part of the story. Most of the success and failure in direct marketing is based on people, not rules. This book details what the best ones do and how they do it. It also shows you what the worst ones do, so you won’t make their mistakes. There’s never been a book about direct marketing quite like this before. There are chapters that will show you how to create high-performance programs. There are off-the-wall, laugh-out-loud chapters you can’t show to your boss. There are even chapters that might tick you off. So, if you’re looking for the typical direct marketing drone-a-thon, don’t buy this book!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Nobody has more stories — both good and bad — than agency account people. Bob Hacker has been inside hundreds of clients’ organizations and six agencies, and he has seen it all. Bob couldn’t share these tales when he was running an agency — clients would have fired him. But he can tell them now. As you will see, all the books touting rules are only telling part of the story. Most of the success and failure in direct marketing is based on people, not rules. This book details what the best ones do and how they do it. It also shows you what the worst ones do, so you won’t make their mistakes. There’s never been a book about direct marketing quite like this before. There are chapters that will show you how to create high-performance programs. There are off-the-wall, laugh-out-loud chapters you can’t show to your boss. There are even chapters that might tick you off. So, if you’re looking for the typical direct marketing drone-a-thon, don’t buy this book!

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
North American Publishing Company
Date d'édition
2014
Langue
anglais
ISBN 10 
1931068755
ISBN 13 
9781931068758
Reliure
Broché
Nombre de pages
168
Coordonnées du fabricant
non disponible
Personne responsable
non disponible