Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Unknown. Etat : Fair. No Jacket. Peter Grosshauser (illustrateur). Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1931398259I5N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Unknown. Etat : Fair. No Jacket. Peter Grosshauser (illustrateur). Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1931398259I5N00
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Unknown. Etat : Fair. No Jacket. Peter Grosshauser (illustrateur). Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1931398259I5N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Unknown. Etat : Fair. No Jacket. Peter Grosshauser (illustrateur). Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1931398259I5N00
Quantité disponible : 1 disponible(s)
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Hardback. Etat : Fair. Peter Grosshauser (illustrateur). How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of>Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition> New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet Added discussion of Omnichannel retailing in Chapter 13 Expanded and updated coverage of technology, ethics, and social responsibility> What Do I Need to Know About .? list the objectives of each chapter and provide a roadmap for study More than 20% new photos all in full color>Chapter Features Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations Case in Point and>Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings Summaries, Key Terms, Questions for Review and Activities. N° de réf. du vendeur 00107377051
Quantité disponible : 1 disponible(s)
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Hardback. Etat : Very Good. Peter Grosshauser (illustrateur). How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of>Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition> New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet Added discussion of Omnichannel retailing in Chapter 13 Expanded and updated coverage of technology, ethics, and social responsibility> What Do I Need to Know About .? list the objectives of each chapter and provide a roadmap for study More than 20% new photos all in full color>Chapter Features Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations Case in Point and>Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings Summaries, Key Terms, Questions for Review and Activities. N° de réf. du vendeur 00101101240
Quantité disponible : 1 disponible(s)
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Hardback. Etat : Very Good. Peter Grosshauser (illustrateur). How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of>Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition> New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet Added discussion of Omnichannel retailing in Chapter 13 Expanded and updated coverage of technology, ethics, and social responsibility> What Do I Need to Know About .? list the objectives of each chapter and provide a roadmap for study More than 20% new photos all in full color>Chapter Features Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations Case in Point and>Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings Summaries, Key Terms, Questions for Review and Activities. N° de réf. du vendeur CIN1931398259VG
Quantité disponible : 1 disponible(s)
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Hardback. Etat : Fair. Peter Grosshauser (illustrateur). How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of>Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition> New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet Added discussion of Omnichannel retailing in Chapter 13 Expanded and updated coverage of technology, ethics, and social responsibility> What Do I Need to Know About .? list the objectives of each chapter and provide a roadmap for study More than 20% new photos all in full color>Chapter Features Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations Case in Point and>Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings Summaries, Key Terms, Questions for Review and Activities. N° de réf. du vendeur CIN1931398259A
Quantité disponible : 1 disponible(s)
Vendeur : MERS Goodwill, Saint Louis, MO, Etats-Unis
Etat : acceptable. Peter Grosshauser (illustrateur). Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. N° de réf. du vendeur MERV.1931398259.A
Quantité disponible : 1 disponible(s)
Vendeur : GoldBooks, Denver, CO, Etats-Unis
Paperback. Etat : new. Peter Grosshauser (illustrateur). New Copy. Customer Service Guaranteed. N° de réf. du vendeur 85K38_71_1931398259
Quantité disponible : 1 disponible(s)