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3G Marketing on the Internet: Third Generation Internet Marketing Strategies for Online Success - Couverture souple

Sweeney, Susan; MacLellan, Andy; Dorey, Ed

 
9781931644372: 3G Marketing on the Internet: Third Generation Internet Marketing Strategies for Online Success

Synopsis

3G Marketing on the Internet Discusses the approaches to viewing a company's foundation introspectively through products, services, branding, target markets and budget. This book outlines online marketing techniques such as link strategy, viral marketing, blogvertising, behavioural advertising, and more. It covers methods for campaign testing, measuring metrics, and analysis. Full description

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