Business to Business Electronic Commerce: Challenges and Solutions - Couverture souple

Warkentin, Merrill

Couverture souple

ISBN 10 : 1931777705 ISBN 13 : 9781931777704

Editeur : IGI Publishing, 2003

Synopsis

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. Business to Business Electronic Commerce: Challenges and Solutions will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.

Détails de l'édition

• Éditeur: IGI Publishing
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 1931777705
• ISBN 13: 9781931777704
• Reliure: Broché
• Nombre de pages: 308
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible