Mobile Commerce: Technology, Theory, and Applications - Couverture souple

Couverture souple

ISBN 10 : 1931777829 ISBN 13 : 9781931777827

Editeur : IGI Publishing, 2003

Synopsis

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

Détails de l'édition

• Éditeur: IGI Publishing
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 1931777829
• ISBN 13: 9781931777827
• Reliure: Broché
• Nombre de pages: 339
• Éditeur: Mennecke Brian, Strader Troy
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible