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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership - Couverture rigide
Synopsis
To succeed in the 21st century, firms must integrate their business, market, technology, and resource strategies into a holistic product approach and match technological innovation to market opportunities. "Innovation, Product Development and Commercialization" uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match technological advances to newly emerging market opportunities. It also shows how to manage portfolios of technologies and products for market leadership, and presents real case studies of businesses that embody these principles for success and continued improvement.
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À propos de l'auteur
Dariush Rafinejad is has more than 25 years of experience as a senior executive in high-tech industries in Silicon Valley, California.
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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Edité par
J. Ross Publishing (edition ), 2007
ISBN 10 : 1932159703
ISBN 13 : 9781932159707
Ancien ou d'occasion
Couverture rigide
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 1932159703-11-1
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EUR 26,35
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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Edité par
J. Ross Publishing, 2007
ISBN 10 : 1932159703
ISBN 13 : 9781932159707
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00101454712
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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Edité par
J Ross Publishing, 2007
ISBN 10 : 1932159703
ISBN 13 : 9781932159707
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 2 sur 5 étoiles
Hardback. Etat : Very Good. To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products. Innovation, Product Development and Commercialization probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership. This comprehensive book presents the details and nuances of a flexible product development process including best practices in R&D, product and process engineering, marketing, and commercialization. It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies. This book is an important read for executives at the strategic level and a valuable desk reference for project managers, engineering managers, quality managers, product and marketing managers, design and process engineers, industrial engineers, manufacturing engineers, value engineers, mechanical engineers, systems engineers and others engaged in product development, innovation and commercialization. N° de réf. du vendeur CIN1932159703VG
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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Edité par
J. Ross Publishing, 2007
ISBN 10 : 1932159703
ISBN 13 : 9781932159707
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1932159703I4N10
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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Edité par
J. Ross Publishing, 2007
ISBN 10 : 1932159703
ISBN 13 : 9781932159707
Neuf
Couverture rigide
Vendeur : BennettBooksLtd, Los Angeles, CA, Etats-Unis
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Hardcover. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-1932159703
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Innovation, Product Development and Commercialization
Edité par
J Ross Publishing, 2007
ISBN 10 : 1932159703
ISBN 13 : 9781932159707
Neuf
Couverture rigide
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9781932159707
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Innovation, Product Development and Commercialization : Case Studies and Key Practices for Market Leadership
Edité par
J. Ross Publishing, 2007
ISBN 10 : 1932159703
ISBN 13 : 9781932159707
Neuf
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 4883837-n
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Innovation, Product Development and Commercialization
Edité par
J Ross Publishing, US, 2007
ISBN 10 : 1932159703
ISBN 13 : 9781932159707
Neuf
Couverture rigide
Vendeur : Rarewaves USA, HEBRON, KY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products.Innovation, Product Development and Commercialization probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership. This comprehensive book presents the details and nuances of a flexible product development process including best practices in RandD, product and process engineering, marketing, and commercialization. It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies. This book is an important read for executives at the strategic level and a valuable desk reference for project managers, engineering managers, quality managers, product and marketing managers, design and process engineers, industrial engineers, manufacturing engineers, value engineers, mechanical engineers, systems engineers and others engaged in product development, innovation and commercialization. N° de réf. du vendeur LU-9781932159707
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Innovation, Product Development and Commercialization
Edité par
J Ross Publishing, 2007
ISBN 10 : 1932159703
ISBN 13 : 9781932159707
Neuf
Couverture rigide
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. 2007. Hardcover. . . . . . N° de réf. du vendeur V9781932159707
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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 403 pages. 10.00x7.25x1.00 inches. In Stock. N° de réf. du vendeur __1932159703
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