A guide to the simplicity and power of neighborhood marketing. This book explains in detail why mass-media marketing is a dead end, why the best marketing strategy is the oldest - building local customer loyalty.
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Tom Feltenstein has been featured on "Lou Dobbs Moneyline" and Bloomberg Radio among other radio and TV programs, and his articles have appeared in the Wall Street Journal, USA Today, Entrepreneur, and U.S. News and World Report.
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