Stop Cold Calling Forever!: True Confessions Of A Reformed Serial Cold-Caller - Couverture souple

Parinello, Anthony

Couverture souple

ISBN 10 : 1932531165 ISBN 13 : 9781932531169

Editeur : Entrepreneur Press, 2004

Synopsis

It's time to hang up on cold calling for good, asserts Anthony Parinello, the award-winning sales trainer. So how does a company go about the all-important task of getting new customers, building marketshare and revenues and garnering customer loyalty without "smiling and dialing"? In Stop Cold Calling, his third book on refining the sales process, Parinello makes the case that "precise and concise" communication that qualifies prospects must be made before there is phone contact. Once that's accomplished, cold calls are replaced by "hot" calls that result in getting an order. Today, with the federal no-call list making suspects and prospects even more hostile toward uninvited telephone intrusion, an effective alternative is almost mandated. What works, says the author, who has trained over one million salespeople in the process, is the ability to "identify, contact, present and sell" - a set of skills the negate the need for cold calling. This alternative approach, which he spells out in 16 eye-opening chapters, enables you to not only reel in new clients and re-activate old ones, but increase order size as much as 50%.

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Détails de l'édition

• Éditeur: Entrepreneur Press
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 1932531165
• ISBN 13: 9781932531169
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible