The IMC Handbook: Readings & Cases in Integrated Marketing Communications - Couverture souple

Kelly Steven; Jones, Susan; Hagle, Richard

Couverture souple

ISBN 10 : 1933199067 ISBN 13 : 9781933199061

Editeur : Racom Communications, 2015

A propos du livre

Présentation de l'éditeur

The Integrated Marketing Communications (IMC) Handbook is a comprehensive survey of the fast-growing field of integrated marketing communications, the new discipline that merges the fields of advertising, marketing, direct marketing, and marketing communications. Contents: Solving Marketing Problems with an Integrated Process What is a Brand (And Why Does it Matter?) Customer Relationship Management Creative Strategy in Integrated Marketing Communications An Introduction to Database Marketing Media Planning: The Business End of Advertising The Economics of Database Marketing Search Engine Optimization B2B Marketing B2B Lead Generation Consumer Privacy Multichannel Marketing History Matters: International Direct Marketing From 1981 Multicultural Marketing Contacts & Call Centres Social Media Marketing Mobile Marketing and the Mobile Decade DRTV & Integrated Marketing Plus 19 cases on B2B, B2C, and Non-Profits

Détails de l'édition

• Éditeur: Racom Communications
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1933199067
• ISBN 13: 9781933199061
• Reliure: Broché
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible