Follow That Customer!: The Event-driven Marketing Handbook - Couverture rigide

Van Bel, Egbert Jan

 
9781933199269: Follow That Customer!: The Event-driven Marketing Handbook
Couverture rigide
ISBN 10 : 1933199261 ISBN 13 : 9781933199269
Editeur : Racom Communications, 2010

Synopsis

For as long as there has been commerce, sellers have tried to predict what people, and their customers in particular, wanted to buy. In the nineteenth century there were direct mailers, followed by the database and CRM revolutions. This book is about the next revolution. Event-driven marketing (EDM) adds the important dimension of the right time. Marketers now have the ability to make the right offer to the right customer at the right time-at exactly the moment that customer develops a need for your product or service. The result is the same as each of the preceding revolutions: increased response and conversion rates and improved profitability of marketing investments. Follow That Customer! is the first complete handbook of EDM. It covers everything from theory to process management to profitability calculations, database analyses, and legislation. It also has seven real-world cases that bring EDM concepts to life.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Racom Communications
Date d'édition
2010
Langue
anglais
ISBN 10 
1933199261
ISBN 13 
9781933199269
Reliure
Relié
Nombre de pages
227
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne