Creative Strategy in DIRECT & INTERACTIVE Marketing - Couverture souple

Jones, Susan K.

Couverture souple

ISBN 10 : 1933199318 ISBN 13 : 9781933199313

Editeur : Racom Communications, 2011

Synopsis

Creative Strategy in Direct & Interactive Marketing (Fourth Edition) This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs. This book is a great classroom text for upper-level undergraduate marketing and creative courses and a great hands-on reference for day-to-day executives wanting to manage their marketing communications programs more effectively.

Détails de l'édition

• Éditeur: Racom Communications
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1933199318
• ISBN 13: 9781933199313
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 421
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible