What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy and Type Design at Hallmark Cards - Couverture souple

Cusick, Rick

 
9781933360553: What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy and Type Design at Hallmark Cards
Couverture souple
ISBN 10 : 1933360550 ISBN 13 : 9781933360553
Editeur : RIT Cary Graphic Arts Press, 2011

Synopsis

This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Rick Cusick is presently the Manager of Font Development for Hallmark Cards and oversees the design and development of proprietary fonts for the corporation. He is also a respected designer, calligrapher, and teacher working with the University of Kansas in developing lectures and curriculum for lettering, typography, and type design.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
RIT Cary Graphic Arts Press
Date d'édition
2011
Langue
anglais
ISBN 10 
1933360550
ISBN 13 
9781933360553
Reliure
Broché
Nombre de pages
136
Coordonnées du fabricant
non disponible
Personne responsable
non disponible