Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet - Couverture souple

Ratner, Ellen; Scarrah, Kathie

 
9781933392219: Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet
Couverture souple
ISBN 10 : 1933392215 ISBN 13 : 9781933392219
Editeur : Chelsea Green Publishing Company, 2006

Synopsis

Ready, Set, Talk! will help anyone—from the novice activist to the sophisticated public relations professional—develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media.

Rich with real-life examples and anecdotes on how to—and how not to—execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.

Ready, Set, Talk! is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Chelsea Green Publishing Company
Date d'édition
2006
Langue
anglais
ISBN 10 
1933392215
ISBN 13 
9781933392219
Reliure
Broché
Nombre de pages
244
Coordonnées du fabricant
non disponible
Personne responsable
non disponible