Guerrilla Marketing 101 Lab: Lessons from the Father of Guerrilla Marketing - Couverture souple

Levinson, Jay Conrad

Couverture souple

ISBN 10 : 193359618X ISBN 13 : 9781933596181

Editeur : Morgan James Publishing llc, 2005

Synopsis

This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution, contains various workshop activities and projects that will propel you to business success. The activities and projects include: .Over 100 pages of Guerrilla Marketing activities and projects .Guerrilla Marketing calendar .One-page email marketing email marketing letters .How to achieve credibility .Seven-sentence guerrilla marketing plan .Developing your business goals .Identifying and analyzing your main competitor .Benefits list and competitive advantages .Choosing the appropriate marketing weapons .Identifying your target markets - nanocasting .Business marketing meme and theme line .Print media advertising and Radio and TV advertising .Internet marketing principles and web home page design .Finding fusion marketing partners .Developing a follow up and referral plan .And much, much more!

A propos du livre

À propos de l?auteur

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

Détails de l'édition

• Éditeur: Morgan James Publishing llc
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 193359618X
• ISBN 13: 9781933596181
• Reliure: Broché
• Nombre de pages: 120
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible