Mental Models: Aligning Design Strategy With Human Behavior - Couverture souple

Young, Indi

 
9781933820064: Mental Models: Aligning Design Strategy With Human Behavior
Couverture souple
ISBN 10 : 1933820063 ISBN 13 : 9781933820064
Editeur : Rosenfeld Media, 2008

Synopsis

There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Biographie de l'auteur

Indi's work spans a number of decades, from the mid-80's when the desktop metaphor was replacing command line and menu-based systems, to the mid-90's when the Web first toddled onto the scene, to now, when designers are intent on crafting good experiences. After 10 years of consulting, Indi founded Adaptive Path with six other partners in 2001, all hoping to spread good design around the world, making things easier for people everywhere. Indi's mental models have helped both start-ups and large corporations discover and support customer behaviors they didn't think to explore at first. She has written a book about the mental model method, Mental Models - aligning design strategy with human behavior, published by Rosenfeld Media. She is now consulting independently, conducting mental model workshops, and mentoring.

Présentation de l'éditeur

There is no single methodology for creating the perfect product--buy you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rosenfeld Media
Date d'édition
2008
Langue
anglais
ISBN 10 
1933820063
ISBN 13 
9781933820064
Reliure
Broché
Nombre de pages
299
Coordonnées du fabricant
Rosenfeld
https://rosenfeldmedia.com/

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