Articles liés à Engaged: Designing for Behavior Change

Engaged: Designing for Behavior Change - Couverture souple

Bucher, Amy

 
9781933820422: Engaged: Designing for Behavior Change
Couverture souple
ISBN 10 : 193382042X ISBN 13 : 9781933820422
Editeur : Rosenfeld Media, 2020

Synopsis

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

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À propos de l'auteur

Amy Bucher, Ph.D. is VP of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior change products in-house at CVS Health and Johnson & Johnson. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She's a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rosenfeld Media
Date d'édition
2020
Langue
anglais
ISBN 10 
193382042X
ISBN 13 
9781933820422
Reliure
Broché
Numéro d'édition
1
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
non disponible