The Jobs to Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs - Couverture souple

Kalbach, Jim

 
9781933820682: The Jobs to Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs
Couverture souple
ISBN 10 : 1933820683 ISBN 13 : 9781933820682
Editeur : Rosenfeld Media, 2020

Synopsis

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.

In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rosenfeld Media
Date d'édition
2020
Langue
anglais
ISBN 10 
1933820683
ISBN 13 
9781933820682
Reliure
Broché
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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