Life and Death Design: What Life-Saving Technology Can Teach Everyday Ux Designers - Couverture souple

Swindler, Katie

 
9781933820842: Life and Death Design: What Life-Saving Technology Can Teach Everyday Ux Designers
Couverture souple
ISBN 10 : 1933820845 ISBN 13 : 9781933820842
Editeur : Rosenfeld Media, 2022

Synopsis

Emergencies—landing a malfunctioning plane, resuscitating a heart attack victim, or avoiding a head-on car crash—all require split-second decisions that can mean life or death. Fortunately, designers of life-saving products have leveraged research and brain science to help users reduce panic and harness their best instincts. Life and Death Design brings these techniques to everyday designers who want to help their users think clearly and act safely.

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À propos de l'auteur

Katie leads the experience strategy for Allstate online marketing products including the Allstate.com quoting experiences and My Account. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes if brands wish to truly connect with consumers they must expand utility through emotion, and enhance technology with storytelling to create experiences that go beyond satisfaction to delight. Prior to joining Allstate, Katie was a UX Director at FCB Chicago where she was the UX lead on the 2016 global redesign of JackDaniels.com as well as leading experience design for many other clients such as Cox Communications, and Toyota Financial Services. Katie is an experienced presenter who has spoken on UX topics internationally at industry events such as SXSW Interactive, IXDA, 4A’s and PUSH.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rosenfeld Media
Date d'édition
2022
Langue
anglais
ISBN 10 
1933820845
ISBN 13 
9781933820842
Reliure
Broché
Nombre de pages
248
Coordonnées du fabricant
non disponible
Personne responsable
non disponible