Modeling Consumer Adoption of the Internet As a Shopping Medium: An Integrated Perspective - Couverture rigide

Liu, Chuanlan

 
9781934043158: Modeling Consumer Adoption of the Internet As a Shopping Medium: An Integrated Perspective
Couverture rigide
ISBN 10 : 193404315X ISBN 13 : 9781934043158
Editeur : Cambria Press, 2007

Synopsis

Online shopping is now a well entrenched and highly profitable multi-billion dollar industry. Despite this, little is known regarding the characteristics of online shoppers and why some consumers are more prone than others to purchase online. This book proposes and tests a new classification scheme and framework for understanding consumer adoption of the internet as a shopping medium. The work also employs one of the largest national online samples ever utilized in this area of research. The results of this book are highly valuable and have extensive implications. This book is required reading for academic researchers as well as online retailing executives.

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Éditeur
Cambria Press
Date d'édition
2007
Langue
anglais
ISBN 10 
193404315X
ISBN 13 
9781934043158
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible