E-commerce and Export Performance - Couverture rigide

Karavdic, Munib

Couverture rigide

ISBN 10 : 1934043184 ISBN 13 : 9781934043189

Editeur : Cambria Press, 2006

Synopsis

The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales

Détails de l'édition

• Éditeur: Cambria Press
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1934043184
• ISBN 13: 9781934043189
• Reliure: Relié
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible