Signs Sell: Harnessing the Power of Your Interior Advertising - Couverture souple

Hudson, Matthew; Segel, Rick

Couverture souple

ISBN 10 : 193468337X ISBN 13 : 9781934683378

Editeur : Specific House, 2014

Synopsis

Signage is the most misunderstood and underutilized tool in all of retailing today. It’s one of those topics that many rarely or never talk about, but one that can have a huge impact on our business. We really can’t explain why some business owners and retail managers don’t use the power of signage. We all know instinctively how important good signage is. This book details every aspect of signage including the types of signs you need, proper placement, sign mechanics, digital signage, items in your store that can become signs, and the basic dos and don'ts of interior advertising. Written by retail experts, Rick Segel and Matthew Hudson, they take their combined over 50 years of experience to create the definitive work on signage in small business and retail.

A propos du livre

À propos de l'auteur

Matthew Hudson, PhD started as a part-time sales associate in Sear's in 1983. Through his 26 years in retail, Matt has managed a store with himself and a part-timer working bell to bell 7 days a week (we've all been there) opened over 200 stores, been a Director of Stores for a 3,000 employee, $700M chain, a COO of a 17 store, $70M chain and even owned his own 4-store chain in Fort Worth, Texas. He has won many awards for his retail efforts through the years. He has published three books and hundreds of articles on retail and regularly speaks at events around the world. Rick Segel, CSP (Certified Speaking Professional), is a streetsmart, down-to-earth business author and speaker who has WOWed over 2000 audiences on 5 continents and 49 states. He is the author of 18 books including The Essential Online Solution, Laugh & Get Rich, and the Retail Business Kit for Dummies which is now in its second edition and has sold over 100,000 copies. Rick’s articles and weekly column are reprinted by numerous magazines and newspapers worldwide.

Détails de l'édition

• Éditeur: Specific House
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 193468337X
• ISBN 13: 9781934683378
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 192
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg