Customer Experience Management: How to Design, Integrate, Measure and Lead - Couverture souple

Tavsan, Nihat; Erdem, Can

 
9781934690956: Customer Experience Management: How to Design, Integrate, Measure and Lead

Synopsis

We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?

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