Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work - Couverture souple

Keiningham, Timothy; Aksoy, Lerzan; Williams, Luke

Couverture souple

ISBN 10 : 1935251791 ISBN 13 : 9781935251798

Editeur : BenBella Books, 2010

Synopsis

For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we've been told that all this is good.

But it's not good.

Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential.

Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power in your personal and professional life.

A propos du livre

À propos de l?auteur

Tim Keiningham is a world-renowned authority in the field of loyalty measurement and management. He is chief strategy officer and executive vice president for Ipsos Loyalty, one of the world's largest research organizations. A prolific author, Tim has coauthored numerous books on loyalty and service: Loyalty Myths, The Customer Delight Principle, Service Marketing and Return on Quality.

Tim is also an acclaimed scientific researcher, having won numerous awards for his research. He is one of only a very small number of scientific researchers to have twice won best paper from the Journal of Marketing, the most prestigious scientific journal all of management and economics (as measured by the citation index).

Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Lerzan has coauthored and co-edited several books on loyalty and service: Loyalty Myths, Customer Lifetime Value and Profit Maximization Through Customer Relationship Marketing.

Détails de l'édition

• Éditeur: BenBella Books
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1935251791
• ISBN 13: 9781935251798
• Reliure: Broché
• Nombre de pages: 264
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible