Foundations of Sport Management - Couverture souple

Couverture souple

ISBN 10 : 1935412574 ISBN 13 : 9781935412571

Editeur : Fitness Information Technology, Inc, U.S., 2014

Synopsis

With an updated and expanded look at the skills and knowledge needed to succeed in the sport industry, the third edition of Foundations of Sport Management will maintain its previous editions stance as one of the most widely adopted sport management foundational texts on the market. Editors Andy Gillentine and R. Brian Crow, along with a team of leading authors, aim to provide readers with a dynamic and comprehensive overw of the core concepts and current trends of the industry. Their years of experience as elite academicians and practitioners make this volume a cutting-edge resource for undergraduates considering or pursuing careers in sport management. Topics covered in this edition include economics and finance, marketing, sponsorship and sales, facility and event management, media relations, governance, and ethics. Chapters include: 1. Introduction to the Sport Industry - Andy Gillentine, R. Brian Crow, and Josh Harris 2. Why Sport Management Matters - Catriona Higgs 3. Communication and Media Relations in Sport - Andy Gillentine, R. Brian Crow, and Galen Clavio 4. Management and Leadership in the Sport Industry-Jeremy S. Jordan, Aubrey Kent, and Matt Walker 5. An Introduction to Sport Economics - Matthew T. Brown 6. Sport Finance - Tom Regan and Matthew Bernthal 7. Sport Marketing - John Clark 8. Sponsorship and Sales in the Sport Industry - Nancy L. Lough and Greg Greenhalgh 9. Sport Facility Management - Bernard Goldfine and Tom Sawyer 10. Event Management - Heather Lawrence and Bernard Goldfine 11. Sport Industry and the Law - Paul J. Batista, JD 12. Sport Governance - Dennis Phillips 13. Ethics in the Sport Industry - Lynn L. Ridinger and T. Christopher Greenwell 14. Global Sport Industry - Artemisia Apostolopoulou and Dimitra Papadimitriou 15. Sport Management Internships - John Miller

A propos du livre

À propos des auteurs

Andy Gillentine is an associate professor and co-ordinator of the Sport Administration Program at the University of Miami. His research interests are sport marketing, professional development, and management issues in sport theory. He served as athletic director and coach for over 15 years and as Executive Director of MAHPERD. Dr Gillentine is recognised for his expertise in sport management curriculum and program development. He served on the Sport Management Program Review Council Executive Board for three years and frequently serves as a consultant in this area. He also served as Chair of the National Sport Management Council (AAHPERD). He has conducted marketing research projects for the Ladies Professional Golf Association; the NASDAQ 100-Open; World Championship Wrestling, Inc.; and the Mississippi Coaches Association. Dr Gillentine's work has resulted in forty publications and over 90 national and international presentations.

R Brian Crow is currently in his fourth year as Associate Professor of Sport Management in the Department of Sport Management at Slippery Rock University, where he teaches Sport Marketing and Sport Communication at the undergraduate level and Sport Marketing and Sport Budget and Finance in the graduate program. He is presently the President of the North American Society for Sport Management (NASSM). Prior to this election, Crow was NASSM's Business Office Manager for two years and a Member-at-Large on the Executive Council. Crow recently ended his three-year tenure as Editor-in-Chief of the Sport Marketing Quarterly, a publication for which he presently serves as a member of the Editorial Review Board. As Editor of SMQ, Crow was a founding board member of the Sport Marketing Association. In 2005, Crow started a sport marketing and fan consultation company, GameDay Consulting, LLC, a firm specialising in the training, certification, and monitoring of GameDay employees at sport! venues.

Détails de l'édition

• Éditeur: Fitness Information Technology, Inc, U.S.
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1935412574
• ISBN 13: 9781935412571
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 360
• Éditeur: Crow R. Brian, Gillentine Andy
• Coordonnées du fabricant: non disponible
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