Manufacturing Demand - Couverture rigide

Lewis, David

Couverture rigide

ISBN 10 : 1935547372 ISBN 13 : 9781935547372

Editeur : New Year Publishing, 2012

Synopsis

Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

Détails de l'édition

• Éditeur: New Year Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1935547372
• ISBN 13: 9781935547372
• Reliure: Relié
• Nombre de pages: 154
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible