The Bartender's Black Book - Couverture souple

Cunningham, Stephen Kittredge

Couverture souple

ISBN 10 : 1935879995 ISBN 13 : 9781935879992

Editeur : Wine Appreciation Guild, 2011

Synopsis

Navigate the still-evolving landscape of the wine industry with this essential resource for 2025 (and beyond) written by industry veteran James "Jim" Silver.

Not just another wine business book; it's a helpful guide for wineries facing unique challenges and new opportunities.

Silver leverages his three decades of experience to provide actionable strategies for facing down ever-changing wine-consumer preferences, addressing supply chain disruptions, leveraging digital marketing techniques effectively, and building resilience in a post-pandemic world. Blend traditional, and innovative solutions for direct-to-consumer sales, explore original approaches to wine tourism, and learn how to better cultivate strong relationships with your distributors.

Inside, you'll find insightful and personal commentary, practical checklists, and clear-cut advice to help your winery thrive in this challenging new market. Whether you're a seasoned vintner or a burgeoning entrepreneur, The Post-Pandemic Wine Market: A Practical Guide has something to offer everyone.

A propos du livre

À propos de l'auteur

is a 30-plus-year veteran of the wine industry, having managed wineries and vineyards in New York and Northern California. Originally from Philadelphia, Jim has worked with Rémy Martin, Hess Collection, Martinelli, Alejandro Bulgheroni, and Bonny Doon Vineyard and was once the sommelier for the Four Seasons Hotel Group. He has designed and built retail wine shops, restaurants, and wine bars; created brands of wine, cider, and brandy; imported French, Australian, and Argentine wines; been a trade liaison to China; and exported American wines to two dozen countries. Jim is currently Chief Sales Officer for WineDirect Fulfillment, Inc. and lives in Napa Valley with his wife Claire and their three children.

Détails de l'édition

• Éditeur: Wine Appreciation Guild
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1935879995
• ISBN 13: 9781935879992
• Reliure: Couverture à spirales
• Nombre de pages: 316
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne