Marketing Concepts that Win!: Save Time, Money and Work by Crafting Concepts Right the First Time - Couverture souple

Guidry, Martha

 
9781936909148: Marketing Concepts that Win!: Save Time, Money and Work by Crafting Concepts Right the First Time
Couverture souple
ISBN 10 : 1936909146 ISBN 13 : 9781936909148
Editeur : Live Oak Book Company, 2011

Synopsis

Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: ➢ Determine whether you need a product or a positioning concept ➢ Learn tips and tricks to accelerate your concept writing efforts ➢ Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard ➢ Write Benefit statements that consumers understand and differentiate a product or service ➢ Craft Reasons to Believe that are consumer meaningful and relevant ➢ Prepare a concept to maximize quantitative testing potential

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Éditeur
Live Oak Book Company
Date d'édition
2011
Langue
anglais
ISBN 10 
1936909146
ISBN 13 
9781936909148
Reliure
Broché
Nombre de pages
194
Coordonnées du fabricant
non disponible
Personne responsable
non disponible