Inside Content Marketing: Econtent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism - Couverture souple

Cramer, Theresa

 
9781937290061: Inside Content Marketing: Econtent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
Couverture souple
ISBN 10 : 1937290069 ISBN 13 : 9781937290061
Editeur : CyberAge Books, 2016

Synopsis

Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive.


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À propos de l?auteur

Theresa Cramer is the editor of EContent magazine. She is a 10-year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CyberAge Books
Date d'édition
2016
Langue
anglais
ISBN 10 
1937290069
ISBN 13 
9781937290061
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible