The Language of Content Strategy - Couverture souple

Abel, Scott; Bailie, Rahel Anne

 
9781937434342: The Language of Content Strategy
Couverture souple
ISBN 10 : 1937434346 ISBN 13 : 9781937434342
Editeur : XML Press, 2014

Synopsis

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.

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Éditeur
XML Press
Date d'édition
2014
Langue
anglais
ISBN 10 
1937434346
ISBN 13 
9781937434342
Reliure
Broché
Nombre de pages
136
Éditeur
Abel Scott
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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