CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience - Couverture souple

Porter, Alan J

 
9781937434748: CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
Couverture souple
ISBN 10 : 1937434745 ISBN 13 : 9781937434748
Editeur : XML Press, 2021

Synopsis

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.


Any good customer experience is driven by a combination of three critical elements:

  • Meeting the customer's needs
  • Delivering the right content to help the customer
  • Understanding the context of where, when, and how the customer interacts with you


This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
XML Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1937434745
ISBN 13 
9781937434748
Reliure
Broché
Illustrateur
Potter Douglas
Nombre de pages
218
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne