Psychodynamics: The New Key to Understanding Target Marketing and Matchmaking - Couverture souple

Tyler, John

 
9781938015243: Psychodynamics: The New Key to Understanding Target Marketing and Matchmaking
Couverture souple
ISBN 10 : 193801524X ISBN 13 : 9781938015243
Editeur : Kbpublishing, 2015

Synopsis

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

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À propos de l'auteur

John Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kbpublishing
Date d'édition
2015
Langue
anglais
ISBN 10 
193801524X
ISBN 13 
9781938015243
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
SALON SERVICE SRL
+393358150541
tamagnaleandro@gmail.com

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