THE S.A.L.E.S. PROCESS Search. Approach. Learn. Explain. Solve. These are the 5 steps that will help you learn to move inquiries through the process of becoming clients and ultimately fans. What do you need to do before you even meet with a prospective client? How should you approach the meeting? What are some strategies for learning about each other? How can you showcase your expertise and demonstrate value...without sounding arrogant? What can you do to move past objections and provide real solutions? Do you want to learn to close more sales while keeping the sales cycle moving? S.A.L.E.S. 4 Event Pros is YOUR solution. This new revised and expanded edition has more information, more examples, more stories and more tools to help you apply what you read to your event business. If you want to provide heartfelt solutions and increase your bottom line, start reading now.
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Mitch Taylor is a lifelong learner who is dedicated to constant improvement. Mitch studied under the tutelage of Jeffrey Gitomer, the author of America's #1 best selling sales book, The Little Red Book Of Selling and now trains others as a Gitomer Licensed Trainer and Sales Coach. He takes what he has learned from his mentors and other sales experts, combines that with more than two decades of experience in the events industry to create the most complete sales guide for wedding business owners and event professionals. Mitch also shares his knowledge through seminars, workshops, private training and coaching, and many online resources.
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