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Going Up: Proven Strategies for Reaching Higher Levels in Business - Couverture souple

Page, Sam

 
9781939315182: Going Up: Proven Strategies for Reaching Higher Levels in Business
Couverture souple
ISBN 10 : 1939315182 ISBN 13 : 9781939315182
Editeur : Business Excellence Press, 2014

Synopsis

Going Up: Proven Strategies for Reaching Higher Levels in Business If you’re looking for sugar-coated motivational speeches, you won’t find it here. The authors of Going Up give you the same “in-the-trenches” insight on business success that they have implemented with some of the most successful and recognizable corporations, entrepreneurs and celebrities in the world. If you are an entrepreneur, business executive, or a sales and marketing professional, you will find dozens of practical “how to” tips and strategies for building your business in today’s competitive marketplaces. Marketing Psychology: The How and Why of What We Buy Marketing’s greatest battles aren’t won or lost in your store, in the street, or on the web... they’re won or lost inside the mind of your customer. Inside you will discover: • Three psychological triggers to use when presenting your offering, so prospects feel compelled to buy from you. • How to apply the same principles of consumer psychology used by Amazon.com to increase your online conversions. • What Cicero discovered over 2000 years ago that lays the foundation for every successful marketing campaign, to this day. • How to steal Starbucks’ secret for selling (even commoditized products and services) at a premium. • And a whole lot more...

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À propos de l'auteur

Sam Page is the CEO and founder of NeuroTriggers, the word’s only full service neuromarketing firm. With a Master’s degree in Psychology, an MBA, and 10 years “in the trenches” experience with direct sales and marketing, Sam has been responsible for generating millions in revenue for some of the world’s most successful owner-operated businesses.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Excellence Press
Date d'édition
2014
Langue
anglais
ISBN 10 
1939315182
ISBN 13 
9781939315182
Reliure
Broché
Nombre de pages
282
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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Luxembourg