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Build Your Author Platform: The New Rules: A Literary Agent's Guide to Growing Your Audience in 14 Steps - Couverture souple

Jelen, Carole; McCallister, Michael

 
9781939529251: Build Your Author Platform: The New Rules: A Literary Agent's Guide to Growing Your Audience in 14 Steps
Couverture souple
ISBN 10 : 1939529255 ISBN 13 : 9781939529251
Editeur : BenBella Books, 2014

Synopsis

A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience.

Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business?

In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience.

From pre-publication through book launch and beyond, authors will learn how to:

  • Define goals and a unique brand

  • Employ successful website strategies, content, social presence, media authority, and training

  • Secure positive reviews

  • Attract viewers efficiently without cost

    Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

    • Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    À propos de l'auteur

    Carole Jelen, founder of Jelen Publishing and vice president of Waterside Productions, has been representing authors as a top-producing agent for over two decades. She specializes in areas of tech, business, and self-help. Jelen holds a master's degree in English/Linguistics from the University of California, Los Angeles. Carole also speaks at writing/publishing conferences and works as a publishing consultant, aiding authors and companies in the publishing process.

    Mike McCallister is a writer, programmer, web designer, and software tester with an in-depth understanding of the digital world. He is the author of openSUSE Linux Unleashed and co-author (with Bud Smith) of WordPress in Depth. McCallister is committed to helping people make the most of "tech tools" and was named one of the Mindtouch Most Influential in Technical Communication and Content Strategy. McCallister is president of his local Society for Technical Communication chapter and works as the Senior Document Architect at PKWARE.

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

    Éditeur
    BenBella Books
    Date d'édition
    2014
    Langue
    anglais
    ISBN 10 
    1939529255
    ISBN 13 
    9781939529251
    Reliure
    Broché
    Nombre de pages
    392
    Coordonnées du fabricant
    non disponible
    Personne responsable
    Simon and Schuster Netherlands BV
    info@simonandschuster.nl

    Herculesplein 96
    Utrecht
    3584 AA
    Pays-Bas