Case Studies in Sport Marketing - Couverture souple

Couverture souple

ISBN 10 : 1940067006 ISBN 13 : 9781940067001

Editeur : Fitness Information Technology, Inc, U.S., 2016

Synopsis

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels

A propos du livre

À propos de l'auteur

Brenda G. Pitts is an internationally renowned name in sport business management. She is currently professor of sport management, director of the Dr. R. Cooter Sport Business Research Center, and program director at Georgia State University in Atlanta. In research, Dr. Pitts is distinguished as a Dr. Earle F. Zeigler Scholar and one of the first research fellows of the North American Society for Sport Management (NASSM), where in 2004 she received the Dr. Garth Paton Distinguished Service Award in recognition of meritorious service. She is author/coauthor of six sport marketing textbooks, editor of and a contibuting author in three Sport Marketing Association's books of papers, and author of numerous publications and presentations. Dr. Pitts was an editorial board member (1991-1998) and later co-editor-in-chief of The Sport Management Library (1998-2000). She enjoys all kinds of sports, more recently soccer, golf, boating, volleyball, jogging, tennis, and softball. Recently, Dr. Pitts has won a couple of golf tournaments, but has wisely decided to keep her day job.

Détails de l'édition

• Éditeur: Fitness Information Technology, Inc, U.S.
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1940067006
• ISBN 13: 9781940067001
• Reliure: Broché
• Nombre de pages: 205
• Éditeur: Pitts Brenda G
• Coordonnées du fabricant: non disponible
• Personne responsable: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estonie